Oh, I know posts on social media sins are so overdone. But today I just felt like tackling my top three pet peeves on Twitter.
Incorrect use of @usernames. Example: Niche sports site runs a post on Jeremy Lin’s top five moments. It might tweet: @JLin7 is basketball’s new wonderboy. Check out his best scores: bit.ly/whatever. If you’re starting off a tweet with an @name, it will only be visible to you, the person @named and anyone who happens to follow BOTH of you. The fix: place a full stop, quote mark, RT or something else ahead of the @name so it’s public. (I see this all the time at work, particularly by smaller businesses RTing our content, and I just don’t have time to point it out to every single one – but I think I may have to find the time!).
Asking for retweets. Common among newbs and people who don’t get that social media is not just for pushing marketing messages. I’ve seen it too many times. “Check out my latest post on how to make money online. Please RT!” Don’t beg. It’s not pretty. Yeah, I’m calling you out.
Overuse of hashtags. “Why @Pinterest is the hottest thing ever! #tech #socialmedia #marketing #digital #pinterest” It’s ugly. It looks amateur. It makes many of us a lot less likely to even look at your tweet. One or two appropriate hashtags at a time will suffice.