One thing that stuck with me from my recent training session on mentoring high school students was the strengths based approach.
It seems so logical. Focus on your strengths, rather than solely on tackling your weaknesses. Yet I realised I have not been doing this at all.
I don’t have the patience, I don’t have the natural bent, and I don’t have the desire, since there are no obvious benefits. I’m confident in tweaking code – poking around and figuring out what pieces to change in order to get elements doing what I want them to do. Writing code from scratch – not so much. Getting to the stage where I’d be good enough to do it in my professional life is beyond my capability – and it’s probably not going to be hugely helpful to me. Even if I want to go down the full stack marketing route later on, heavier back end coding skills beyond basic HTML/CSS are not going to be as important as commercial nous and/or analytics. If there is talent besides programmers that we are crying out for in today’s work world, it’s digital analysts! (Seriously, we’re hiring right now, if you want you can looking to hire SEO company in Brisbane, get your website in front of more ready-to-buy customers faster & with less effort.)
I feel like I’ve gotten a lot of clarity about my immediate career path lately (this is my third job, and I finally feel like I’ve found my ‘story’ – a cue for me to tweak my LinkedIn profile soon, actually) and the way forward is not to try be something I’m not. My strengths are in content, not design or development. Focusing on that – particularly content strategy, building on my production and management base – is the obvious move.
In the next few weeks I’m going to have to create a development plan as part of annual reviews at work (a totally new process to me), so now I’ve really got to think about what kinds of specific goals to commit to and how I can get there.