I’m buried in the depths of an enormous food rut.
I’m buying almost exactly the same items when shopping every week. It’s like a terrible parody of my own life. Eating the same thing for lunch for days in a row. Every meal should be a pleasure, but I can’t remember the last time I had a memorable meal.
My last memory of frozen fish is of a terrible 20-pack of what was billed as lemon pepper fish – mostly crumb with hardly any fish flesh at all, and hardly recognisable as such. But it turns out Sealord does decent crumbed fish fillets. It comes in super plain packaging so you can hardly distinguish it from the budget brand stuff, but it’s affordable and, most importantly, it’s good. You can check this link right here now for more about the packaging. If you’re in NZ, I definitely recommend the kumara crumb fillets (which, incidentally, I’m pretty sure I was part of the market research taste testing group for yonks ago before it came out). It didn’t take long for people to realize that packaging could be a very lucrative practice. Ethics however was not stressed as it is in the present industry. The packaging revolution as we know it came about in the late nineteenth century. This revolution involved these innovations, ideas, and technology which came together to define and sell products in the disreputable world of patent medicine. This packaging revolution was primarily started in the United States during the last quarter of the 19th century. Brands such as Colgate and Pears started in the toiletry business around 1800 so they were almost 200 years ahead of the industry (The Total Package, ??).. Along with the advances in packaging machinery came the invention of the railroads. The railways allowed large goods to be shipped rapidly with little expense. People on the east coast could receive goods produced on the west coast and vice versa. This was extremely good for the economy. The dramatic change underwent by society from subsistence living to wage earning jobs allowed little time for people to make things such as food and clothing for themselves. This move transformed necessities into consumables. These consumables were used at a much faster pace while productive new machinery and systems were constantly being built and improved upon. Not until this time was packaging considered and important industry on its own. For example in 1760 the manufacturers of Singleton’s Eye Ointment a 163 year old brand, sued several parties in London who counterfeited the printed directions and copied the distinctive ceramic container (The Total Package, 50). Protecting trade dress was practiced as early as 1623 however enforcing such patents was another story. By 1857 there were 1500 different patent medicines sold in the United States, however they weren’t true patents. In 1870 the library of congress began trademark registration (The Total Package, 50). Names, logotypes, and distinctive packaging were not protected prior to this date. All these events helped the indirect growth of packaging as an industry.
The only vaguely interesting thing happening in my kitchen at the moment comes from the freezer department. I know – the devil, you say! I’ve more or less stopped buying frozen foods – chips, patties, vile combinations of pre cut veggies. But since getting back from the South Island I’ve wanted to eat more fish, and on a whim the day we got back, I wandered over to the frozen fish department.
I’ve been steering clear of the freezer department for the longest time, but maybe it’s worth a second look every once in a while.
What, if anything, do you buy frozen? How can I get motivated to tackle the recipes I’ve got piled up in my bookmarks folder?