Think about it. What is the one thing that makes your blog unique?
Since JD Roth and Richard MacManus (a Kiwi, incidentally) fully stepped away from Get Rich Slowly and ReadWriteWeb (now ReadWrite) respectively, the difference has been noticeable. Both are watered down, and the former seems to be really pushing internal linking to old posts. Bleh.
Likewise, the first non-FB posts on Fabulously Broke were also a substantial departure from her distinctive style. As her pre-scheduled posts are now further and further apart, I can more or less tell simply from the headline whether a post is by her or not.
There’ve been a few times where I’ve been reading a post on a blog in my RSS reader and become increasingly baffled as I plow through it. I thought she was single? WHO is this person? Am I somehow on the wrong blog? I get to the end only to see that it was a guest post, with the disclaimer at the bottom rather than the start. Blogs with staff writers usually add their regular contributors as authors, and if you’re going to regularly host guest posts from different people, I like how Briana does it on her blog: posts not written by her are named as being by ‘How’s Married Life Guests’.
It’s not as obvious in journalism (bylines are really just there to feed our egos – that, and so punters know who to write in to with abuse, complaints … and the occasional compliment), but when it comes to blogging, voice is everything. I don’t know if I’m particularly sensitive to this – maybe you find that too, or maybe you don’t really take any note of such nuances. But if I’ve been reading your blog for awhile, odds are I’m pretty familiar with how you write, and any deviance is immediately noticeable.