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  • Link love (Powered by heat waves and new opportunities)

    link love nzmuse

    As a writer, I’ve always stood by the tenet that content is king. Yes, promotion is important – if no one knows what you’re creating, they’re not going to see it. But marketing is just the doorway. You’ve got to have something worth directing people to.

    IMO, the SEO vs content is moot. It’s not even 50/50. It’s more like 30/70, weighted toward content.

    Without good content, you have nothing to point people to.
    Without good content, they have no reason to keep coming back.

    As Google algorithms grow increasingly sophisticated, cheap white hat tricks are dying. SEO and readability are becoming more synonymous and they aren’t mutually exclusive anymore. Hopefully we’ll see fewer of those dreadful SEO writer gigs for cents around and instead see investment into real writing and quality content. Maybe.

    Blast from the past…

    One year ago I shared some tech tools I swear by, traditional things I don’t care about, discussed suburb snobbery and what I liked about my then-neighbourhood, plus how driving style reflects your personality.

    Two years ago I published one of my most popular posts ever – my opinion on dream jobs/passion jobs, wondered what true employment independence means, tried to express what it’s like to have writing in your blood, the benefits of driving an old car, and tracked how I spent all my time over the course of a week (it’d look different now – I no longer own a guitar and spend more hours working…)

    Three years ago I wrote about doing our bit in a fucked up world, whether mystery shopping was worth the time (I tallied up my earnings for the year) and shared some foodie confessions.

    And, for a laugh, four years ago I was contemplating facing life after graduation. It turned out okay, 2009 me!

    And now, some links I liked this week:

    LIFE

    Here are some ways to simplify your internet habits from Zen Habits

    Yes and Yes on all the ways she’ll know she’s made it . Just another milestone, and another … I can so relate

    An amazing story on Grow about becoming homeless and surviving by hustling

    MONEY

    Thanks to Frugal Portland for including my post on the extra expenses that come with summer in this week’s carnival of personal finance 🙂

    Small Steps for Big Change now knows first hand the dangers of cosigning a loan

    My Broken Coin lists 10 things you’ll gain if you stop being cheap

    Mochi and Macarons suggests budgeting yearly for freelancers with variable income

    Some tips on creating a realistic travel budget, via She Wears A Red Sox Cap

    Wealth Informatics walks us step by step through how to negotiate lower cellphone bills

    WORK/CAREER

    Been screwed over by your boss? Untemplater considers the best way to handle the situation

    From Make a Living Writing, why you need to build your social media audience now

    Do you have a job, or a j-o-b? This Redhead Writing post is by far the best thing I came across in the past week.

    “For seventeen years, I had a j-o-b. Lots of them, in fact. They each offered me health insurance, 401ks, stock options, paid time off, sick days, and a rock-solid paycheck every two weeks. I went to work, I did my work, and I went home. Oftentimes, the w-o-r-k from the j-o-b followed me home.

    “But there was an achy space — I guess to be honest, there were achy spaces. The spaces in between every task. Between my front door and the car door. Between my car and the front door of the office. Between every task throughout the day, that bit of bliss before I had to pick up and do something else for someone else. The spaces between paychecks grew more and more achy.”

    Now that is the kind of writing that gives me the shivers.

  • Link love (Powered by picnics and houseguests)

    link love nzmuse

    Yesterday, I waved off our visitors as they headed into the city for a day of sightseeing. What I didn’t want to admit to them was that I planned to spend a significant amount of my day blogging – lining up posts, updating my theme, and making a few other tweaks here and there. Much like trying out a new recipe, any blog admin I do inevitably ends up riddled with speed bumps and ends up taking three times as long as I intended. Who knew it would be so hard to change my favicon now that I’m self-hosted?!

    In the middle of it all, I started wondering how well my current theme really reflects me. Like it or not (even if the majority of your readers subscribe through Google Reader or similar) your website design does matter. Your name and your look all tie into one cohesive overall brand and I’m torn between my love of clean and simple (à la  Our Freaking Budget) or pretty and fussy (along the lines of L Bee). Identity crisis alert.

    But now, to the business! I present my first link roundup for 2013, and it’s all about quality over quantity.

    First up, Money Life and More hosted an awesome carnival of personal finance with a Christmassy twist (including my post analysing the evolution of my frugality over the years)

    Jenny Blake has 13 prompts to get you thinking about what you want to achieve in 2013

    Wanderlust guaranteed: Traveling 9 to 5’s list of amazing places to celebrate NYE around the world

    Life, Etc on job perks that are well worth the cash equivalent

    Blue Milk on why education is a political issue (read the NYT article quoted; it’s worth it. While I don’t currently have any ties to particular charities, I’m starting to realise that helping to break the poverty cycle is something I’m really interested in – must seek out relevant causes I can donate to)

    Finally, I think Seth Godin is often overrated, but I loved basically every word in this post. An excerpt:

    “Doing what you love is as important as ever, but if you’re going to make a living at it, it helps to find a niche where money flows as a regular consequence of the success of your idea. Loving what you do is almost as important as doing what you love, especially if you need to make a living at it. Go find a job you can commit to, a career or a business you can fall in love with.

    A friend who loved music, who wanted to spend his life doing it, got a job doing PR for a record label. He hated doing PR, realized that just because he was in the record business didn’t mean he had anything at all to do with music. Instead of finding a job he could love, he ended up being in proximity to, but nowhere involved with, something he cared about. I wish he had become a committed school teacher instead, spending every minute of his spare time making music and sharing it online for free. Instead, he’s a frazzled publicity hound working twice as many hours for less money and doing no music at all.

    Maybe you can’t make money doing what you love (at least what you love right now). But I bet you can figure out how to love what you do to make money (if you choose wisely).

    Do your art. But don’t wreck your art if it doesn’t lend itself to paying the bills. That would be a tragedy.”

    And finally: “I mean, if you really want to make a living, go to Wall Street and trade oil futures … We’re writers. We’re doing something that is inherently a generous act. We’re exposing ourselves to the muse and to the things that frighten us. Why do that if you’re not willing to be generous?”

  • Link love (Powered by jandals and excessive cake intake)

    In case you missed it, this week I guest posted at Making Sense of Cents (on weird and random ways I’ve made extra money) and Budget and the Beach (the pros and cons of working in the creative industries). You should totally head over to both and read them!

    What else? Other things of note: I’ve finished up work for the year, and am looking forward to focusing on some blog admin, wedding/honeymoon admin, and plenty of R&R. T got his second tattoo (a steal at $550 thanks to a guy he knows, or something along those lines – a massive family crest on his arm. Luckily, he’s a big dude, so it works). We celebrated our seventh anniversary with a nice dinner out, in which I ate rabbit for the first time. Oh, and we went to a media screening of the Hobbit, and I’m firmly in the fan camp.

    This’ll probably be my last link love for the year, so I wanted to send a little love to my top referrers for the year. Thanks Daisy / Jessie / Saving4Later / Chronicles of Debt / Sense to Dollars / Fabulously Broke.

    2012’s best of

    And my greatest hits this year were…

    Personal finance topics I’m so over

    So you want to be a writer

    On authenticity in blogging

    Can’t live with ’em, can’t live without ’em

     Motivation: Saving vs paying down debt

    Things I’ve learned from travelling alone

    What to do if you’ve been burgled

    If staying childless is selfish, so is procreating

    Entitlement – is it really just a Gen Y thing?

    This week’s links

    Endlessly amusing: Forbes on how to fake being a good worker. I too strategically make use of the ‘Sent from my iPhone’ line.

    Some Ramit-flavoured job hunting advice over at Get Rich Slowly, along with email scripts for reaching out to people for informational coffees (“pick your brain” is the golden phrase, apparently)

    Three common interview questions and how to answer them, at I Want Her Job

    Cents of a Country Girl voices her biggest financial fears

    Funny About Money talks managing irregular paycheques

    If you had the choice, would you take a guaranteed but restricted income for the rest of your life? Punch Debt in the Face poses an intriguing question

    Money After Graduation explains how her Christmas wish list has evolved over the years (along similar lines to mine, actually)

    Hannah Katy is quitting Christmas in typical eloquent fashion

    It’s been a pretty depressing week, all current affairs considered, so you might like the Yes and Yes take on staying optimistic in a troubled world

    Anyone can stop dreaming and start doing, says American Debt Project

    Traveling 9 to 5 rounds up 12 stunning beaches they visited this year. Slightly jealous

    Finally, a wee shout-out to Weddilicious, a swish new tool for engaged couples to make their own wedding websites (finding one to make mine was a bit of a headache, so I wish I’d found this a few months ago!). I’m helping them out a little on the writing side, and am super glad they found me and reached out to me.

    Wishing you well for the holidays (we showed it to those Mayans, eh?) – may full bellies and warm fuzzies be yours.

  • Link love (Powered by BBQs and bug bites)

    A little bit of looking on the bright side this week:

    • I’m grateful that I decided to go with a reasonably hefty fringe at my last haircut, because my face is looking pretty gruesome as my sunburn from last weekend peels off (I know, I know. Slap on the wrist). I tan, then peel, resulting in patches of dirty looking brown skin all over my face. NOT attractive. The hair hides a lot of it, though.
    • I’m grateful my readership hasn’t slumped since going self-hosted, but I am hugely annoyed that WordPress doesn’t seem to be honouring my scheduled post dates. I line up posts well in advance and this month I’ve been moving a few of them around for various reasons, but it seems the RSS and Twitter links haven’t been getting the memo for the new publish times. A massive SORRY to everyone who’s clicked through to a non-existent post. I grovel, I apologise, and promise that it won’t happen after next week (I have a feeling I may have meddled with one or two of next week’s posts, unfortunately).
    • I’m grateful T’s debilitating eye condition has been diagnosed. Yeah, it’s just been all fun and games on the health front there the past few months. He got sent home twice because his eyes were so effed up he physically couldn’t carry on – red, swollen, itchy, weeping and all around disgusting. I actually couldn’t bring myself to look closely at him. It was nasty. Anyway, apparently he has wicked hayfever, which I think is absolutely hilarious – him, the superman, who always mocks me and my chronic woes. He’s reasonably accommodating when I’m dripping snot or struggling to breathe for long periods, but until you actually experience the misery for yourself, you can never really understand IMO. On the downside, though, work is definitely wearing him down both physically and mentally – not because it’s more taxing than when he worked in trades, but because it’s quite literally sucking the life out of him. He knows I’m completely supportive of him finding something else; the question is what, exactly, that might be.

    Just a handful of links for your reading pleasure:

    Here are a bunch of things you should probably do more of, courtesy of Amanda Lee

    And from Kara, a list of things she is not

    Literary outreach at Tumblr would be a pretty sweet job, don’tcha think?

    Ms Career Girl shares eight things she loves about not being self-employed anymore

    In the market for a financial advisor? Sam has some questions you should ask first

    Up at Urban Muse are 12 Days of Freelancing, a list of handy posts for perusal if you’re a freelance writer

    Was it just last week I shared a recipe for ice cream cake? Well, here’s another, from one of my favourite food blogs ever

    Happy weekends!

  • Link love (powered by gales and dumpling soup)

    So much for summer. While T and I were knocked out by some nasty flu virus this week, a tornado saw fit to visit and cause a couple of deaths far too close to home. We thought last year’s tornado over on the North Shore was a one-off (that killed one person) but right now we just need one more to make it a pattern. Or is the rule of threes just for serial killers?

    And so much for my braggarty post on how insulated we are from natural disasters, despite being a city of dormant volcanoes. Though as I also pointed out last month, the weather in Auckland is unspeakably awful, and so changeable that really, there was no headsup that a tornado might be coming to town.

    On a brighter note… driving dogs!

    This week’s links (short and sweet):

    In typical Yes and Yes style, a very simple two-step plan for getting what you want

    Amazing photos of Galapagos birdlife, over at Traveling 9 to 5

    Marian is moving back to the US (sadface) for an awesome new job. I’ll be seeing you next year!

    After a year of freelancing, Andrea is making some resolutions about doing business from hereonin

    Enjoyed this reader post at Get Rich Slowly about learning to break the boom-and-bust cycle of poverty

    Here’s Kommein on being social online without being annoying

    Finally, I am not sure I actually know what ice cream cake is supposed to be like, but this recipe from Hungry and Frozen makes me want to try making it myself.

    Happy weekends!

  • Why I finally decided to go self-hosted

    Phew! I made it. (Subscribe here, if you haven’t already!) Email subscribers should be moved over and getting posts in their inbox as usual – or if not, they will be transferred soon.

    For those who were following me via WordPress, there’s a new ‘follow’ button toward the bottom right of the page (alternatively, according to a support forum, you should still be able to follow my new self-hosted blog through WordPress Reader by clicking Edit List next to Blogs I Follow). Otherwise, RSS is your best bet – I’m also on Bloglovin and Paperblog.

    Before I get into all the reasons why I decided to go self-hosted, I’m going to share an insight into the process…

    I awoke bright and early on Saturday morning, all ready to tackle the job. Before hitting the one-click install button on Dreamhost, I looked through the WordPress.org guides. Holy. Shit. There was talk of FTP, servers, and a bunch of other terms that I don’t quite understand. Still, I figured I should follow the instructions. I downloaded WordPress, tried to open the configuration file, and couldn’t. I then downloaded Filezilla, spent ages trying to get that to connect, and nearly broke down in tears after countless failures. Eventually, I decided just to press go on the Dreamhost install and see what happened.

    Whaddya know. It worked. Note to others: do not worry about all the WordPress documentation; it’s effectively negged by the one-click install, which bypasses all that for you.

    But in trying to set up my new account, I got a ‘page not found’ error, which I figured was because nzmuse.com already points to my WordPress.com blog. After racking my brain a little, I tried reconfiguring my settings and pointing my nameservers (I *think* I’m using all the right terms here, but I may well not be – this is from best recall) within WordPress.com to my Dreamhost settings. And when Pear tweeted me about my blog being down hours later, I knew they’d finally switched over. Hallelujah!

    I then set up my user account and set about importing my old blog. Ruh roh. Next hurdle: the XML file containing everything about my blog was too large. Even my text-heavy writing with few photos added up to more than 16MB over four years. File splitters that others on the internet reported using were Windows-only and the one Mac one I found didn’t work. So I resorted to downloading my content in pieces, a year’s worth at a time, and then importing each file individually.

    The final hurdle: rebuilding my menus and sidebar widgets. Those, unfortunately, didn’t translate over, even with the same theme.

    Overall, it wasn’t TOO painful. Nervewracking for a noob, yes. One more note for future Dreamhosters: you want the Custom install but NOT the Deluxe option. Yes, you get Jetpack, but also a dozen other crappy themes you’ll end up deleting. Just install the Jetpack plugin separately once you’ve imported your WP.com blog.

    Reasons self-hosting rocks

    A better commenting system

    I’m not kidding when I say the number one reason I wanted to self-host was to ditch the annoying new-ish WP.com commenting system that wants you to use your Facebook/Twitter etc credentials. If your email has ever been associated with a WP.com account, it will want you to log in. Basically, it was proving a huge pain in the ass for other bloggers.

    Customising themes and look

    I want to make a few tweaks to my theme (and it’ll be a good way to practise CSS. Christ, it’s been months since I last logged into Codeyear). Sure, you can buy an upgrade to edit your code in WP.com, but for the price you may as well go self-hosted and enjoy all the freedom that comes with it.

    Plugins galore!

    From IntenseDebate to related post plugins, there’s a whole world of fun out there. I’m trying not to go overboard. How many is too many?

    Monetising

    WP.com places some ads on your free blog that you have no control over. This way, you have a shot at making some cash for yourself, be it through Adsense, private ads, sponsored posts or other ad networks. (I’m trying out a plugin that automates all ad management, from selling to setting up ad zones – it even enables bookings from this page.)

    No restrictions

    There are some kinds of code WP.com won’t support, like Rafflecopter widgets, as I learned last week. That said, you do lose that connection to the WP.com community – there are users who surf WP.com tags and find posts that way – but I don’t think that’s ever been a huge traffic driver for me. We’ll see.

    Overall, it was a step I’ve been wanting to take for awhile, as regulars know. Plus, extending my technical skills by any measure can only be a good thing, and I finally decided now was the time. It was a convergence of things.

    • I got my stats back after changing to my own domain when Pagerank, moz and others recently updated
    • I got my first unsolicited ad enquiry in months (though it went nowhere – boo)
    • I won a copy of Rockstar Blogging by Shannyn (I love her style, and in this e-book she provides handy advice on building an attractive blog – yes, you should really think about your design and layout – with email templates on how to approach sponsors. If you’re hoping to work with brands to get freebies, giveaways or review product, it might be worth your while, and this link is worth a read too)
    • Crystal offered her e-book, How I Make Money Blogging, to her e-newsletter subscribers for just $10 on Black Friday, and I decided to buy it. It’s a great place to start for beginning bloggers; if you’re more advanced, it’s still a good resource that offers you guidelines as to how much to charge for advertising. If you’re interested, I have an affiliate link to the book over in my right sidebar, or click here
    • Dreamhost, one of the WordPress recommended hosts, which offers a one-click install was offering a killer Black Friday deal for $5 a month. So far I’ve had nothing but good experiences – no issues or downtime so far – and Dreamhost even automatically upgraded me to the latest version of WordPress when it came out (I’d been putting off doing the install until the weekend). Dreamhost has a killer money back guarantee (free first month, then the refund period of three months, basically). Right now, the current offer is for a tiny $3.95 a month; click here to  get more info and/or sign up

    I’m big on seeing ‘signs’ and following them, and it was obvious – all the signals were shouting that it was meant to be.

    If you’re self-hosted, how did you find the transition? If you’re not, any questions about the experience?

  • Link love (Powered by strawberries and Caprese salad)

    What’s going on in my life:

    • I’ve switched over to self-hosting (subscribe here, if you haven’t already! Current subscribers shouldn’t see any changes or need to do anything) and the world did not implode. Still ahead: tweaking my CSS, downloading all the plugins I have my eye on, etc. I’ve asked for my email subscribers to be moved over so that you continue to get posts in your inbox. For those who were following me via WordPress, there’s a new ‘follow’ button toward the bottom right on this page.
    • We’re looking at a trip to the US in 2013 and trying to figure out if it’s feasible to fit in a jaunt to Canada. I’d quite like to visit Vancouver (but it’s so far up the coast from California, even though I would like to see Seattle and maybe Portland!) and possibly Toronto over on the other side. Would be it a shame not to? Leave it for another trip, another year?
    • I finally visited the famous Jervois Steak House for the first time. The Caprese salad wasn’t bad, the eye fillet was pretty good although the baked potatoes were lacking, and the baked Alaska was worth the long wait (no photos; I was seated next to a CEO and didn’t feel comfortable being that person having my phone out snapping every dish). That said, it is pricey and I’d rather patronise the Angus Steak House (the Great Western in New Lynn has gone down the tubes). Aucklanders, where do you go for a good steak?
    • We’re meeting with a potential wedding celebrant next week. Eek.
    • I can’t believe it’s officially summer. WOOT! And being a new month, that means it’s time for a …

    Blast from the past

    Four years ago (blimey) I enjoyed an epic NYE dinner at Satya

    Three years ago I goggled at my flatmate’s relationship antics

    Two years ago I pondered money lessons learned from my friends and balancing hoarding tendencies with minimalistic desires

    One year ago I saw Tenacious D and the Foo Fighters live (and am seeing the Chilis – albeit sans Frusciante – next month, pretty much making my concert-going life complete)

    Carnivalistic fun

    The latest Carnival of Personal Finance is up at Narrow Bridge Finance, including my post on dealing with  a month of reduced income.

    I’m also in the Byteful Travel carnival with my account of heli-snowshoeing in Queenstown earlier this year.

    And now, to the links!

    Seven ways to make money through your smartphone, via Dumb Little Man

    Nicole and Maggie with some advice on the proper etiquette when dealing with professors. (You can probably apply this in many contexts. Folks who contact editors, get to the point fast, and a little humility goes a long way. Just a hint)

    Leslie Beslie pens an ode to her student loans

    Neurotic Workaholic, on the other hand, is wary of  student loans and wondering when they’re worth it

    How should we define success? Via Funny About Money

    Handy. Ashley walks us through the process of creating your own ebook

    Geek in Heels catches herself coddling the baby of the family

    Life, Etc has designed some nifty meal planners you can download

    One military wife offers some insights into what it’s like surviving a deployment, over at Yes and Yes

    +1 to Stacking Pennies’ latest: Feminist still willing to move for her husband’s career

    Finally, I’ve wondered more than once how I would deal if (on the very slight chance) my family found itself in the media because of some personal tragedy. Steve Buttry (also a journalist) recently went through this, and offers some advice.

  • Going self-hosted (plus reflections on my blogging journey)

    PSA: All going to plan, I’m going to be moving to self-hosting tomorrow! If you are following me through WordPress, please consider subscribing through RSS or Bloglovin. I’m also on Paperblog.

    Here’s an amusing spam comment my filter recently caught, posted on one of my link roundup posts:

    “The next time I read a blog, I hope that it won’t disappoint me as much as this one. I mean, Yes, it was my choice to read, but I actually thought you’d have something interesting to talk about. All I hear is a bunch of crying about something that you could possibly fix if you were not too busy looking for attention.”

    Heh.

    In the month between changing to my own domain, losing all my site stats, and then regaining them with Google and Moz updates, I enjoyed a massive dropoff in the amount of spam coming through. We’re back to normal levels though, and
    that means checking the filter every couple of days to stay on top of it all and rescue any mistakenly flagged stuff.

    On the eve of going self-hosted, it seemed timely to reflect on the journey so far.

    I may not have a huge amount of traffic, but somehow I’ve managed to earn some pretty respectable rankings without consciously trying.

    For the majority of this wee blog’s existence, I didn’t even do the most basic of things – use hyperlinks, or write post titles. I definitely did not ever think about SEO. I’m not sure I could even touch type at that point, so I didn’t use proper capitalisation (for shame. It looked like, and I treated it like, a journal). I probably sabotaged myself in every way, actually, with my penchant for abbreviations and my writer’s instinct that reprimands me to never repeat myself. I refuse to stick to a single niche (‘personal finance plus’ is as close as you’ll ever get) and while I’ve tried to maintain other blogs in the pursuit of that spirit, it’s always proved way, way too hard. It’s too close to what I do at day job, and I’m just not creative or dedicated enough.

    That definitely made things difficult when it came time to finally choose a domain name – eemusings.com and abstractaucklander.com were options, but the former is too screen-namey and the latter too complicated (though I did like the alliteration and the fact it plonks me up front alphabetically). I still like the ring of my old title, ‘Musings of an Abstract Aucklander’, so I’ve kept that in the tagline; plus it’s well and truly indexed by Google, and sometimes people search that entire phrase to get to the blog (god only knows why).

    Seriously, kids. Get the name right. Don’t restrict yourself unnecessarily – think long term (e.g. don’t use your age in your name. That’s just silly, unless you only plan to blog for a year). And sort out your domain early on, ideally, so you don’t have to rely on redirects for your old posts like me.

    Basically, the only thing I did right was read and interact on other blogs. And as it turned out, carnivals aren’t just for boosting egos, they’re also an SEO thing. Woop. I should probably do more of that.

    I’ll admit sometimes I’m slack on responding to comments or tweets. My MO on other forms of communication – text, email, phone messages – is that unless a response is explicitly required, I won’t give one. I do try to be more responsive than that on social, but don’t always manage. It’s not a media legacy thing (example: once during a breaking news situation, I/we tweeted out a new piece of information, which later turned out to be incorrect. I said we should acknowledge the mistake and apologise, but I was the only one – I ended up backing down on that one against others in the newsroom and now regret it) – just a time thing.

    I was talking to Revanche and a couple others on Twitter sometime back about subscribing to comment threads. She does; I hardly ever do – it’s just too overwhelming and it’s a very rare convo where I care enough to want to keep up. I think that’s pretty common; my stats page shows the total number of people subscribed to comment threads on my blog – and it rarely budges. That’s why I don’t reply to comments individually unless it’s really warranted. Some bloggers do respond directly to comments via email, or their systems alert you when someone replies specifically to your comment, which is nice. That’s probably the best way to do it.

    What do you wish you had known when you first started blogging? Anything you’d do differently today?

  • Link love (Powered by honey and lemon)

    Thanks to a systems failure, T was off work for two days this week. Being hourly, that meant no pay. Boo. Overtime brought that up to more or less normal levels, though.

    Meanwhile, I spent two days working from home, having been struck down by the latest bug that’s going around. Yes, in November, just as we’re heading into summer. I kid you not.

    About two weeks ago a couple of coworkers complained of sore throats. I started feeling that scratch late last week, took it easy last weekend, but finally had to admit defeat come Monday. On Tuesday, I was feeling pretty chipper to start with, but by the time I finished breakfast, I decided to give myself another day of working in bed. I always optimistically head back to work a little too soon; not this time.

    You know, I can’t count how many days I’ve wasted this year in that vein – the kind of days where you’re not completely out of action, but you’re not operating at full capacity, either. Anytime anything goes around, I inevitably catch it, and no matter how well I take care of myself, I end up succumbing. More than a  week on, I still haven’t shaken the cold – I’m still hacking up globules of phlegm in the morning.

    I do, however, recognise that I’m lucky to be otherwise healthy and pain-free when many others aren’t. /end whinge.

    To the links!

    Bridget’s unfrugal confessions made me laugh.

    The ever-fabulous Jen at Bullish dispenses some spot-on advice about relationships that are proving a bit of a career roadblock.

    Life of a Salesman (old, but new to me) is a beautiful piece of writing and an example, IMO, of why it’s important to put your financial wellbeing ahead of helping family.

    She Wears A Red Sox Cap reflects on the things she believed in high school (that turned out not to be true).

    Over at Adulting, ways to support your loved ones when they are ill (as in, serious medical issues, not the man flu).

    Cal Newport at Study Hacks argues that knowledge workers are failing on the productivity front.

    A guest poster on the Urban Muse shares a few tips on safely using public wi-fi.

    Death to form letters. Bring on real, human communication. Via Redhead Writing

    Warren and Betsy from Married with Luggage contemplate the cultural differences they’ve noticed on their travels – particularly the American relationship with food.

    Pauline has an excellent guest post up at Budget and the Beach on funding a nomadic lifestyle.

    How to make more money: sell your soul. But seriously, this post was fascinating because pro hustler Susannah Breslin outlines all the ways she’s made money, from copywriting to “online outreach”. Yep.

  • Self promotion WITHOUT crossing the line into douchebaggery

    Self promotion without being a douchebag

    It’s a fine line, isn’t it?

    The topic cropped up at work the other day – how some people successfully build a profile without coming across as total asshats. Figures who seem to do it naturally and almost effortlessly. Who are almost universally liked and seem genuinely lovely.

    I have a few thoughts on this:

    Twitter is where it’s at

    Seriously. You cannot deny the power of Twitter in the age of brand-building. Funnily enough, many of the earlier adopters and self-style social media gurus (at least from an NZ perspective) have now more or less disappeared from Twitter entirely.

    More shallowly, that TV confers legitimacy

    TV is still sort of the lowest common denominator. And there’s the glamour factor. Everybody I know who has appeared on telly can tell you that everyone comments on it. TV, so freely and widely accessible, reaches people you wouldn’t expect.

    Very rarely does anyone ever say they saw something I wrote online. On the other hand, dear biddies such as my mother’s friends have seen my byline in the newspaper and taken notice. And when a news camera once panned over a media scrum, a crowd of which I was part of, amazingly, an acquaintance of mine noticed my split second of fame and immediately sent me a message about it.

    Selflessness, humility and humour goes a long way

    Being good at self-promotion, without being a douchebag, inherently involves conversing with others and generally being a good bugger about it. Having a personality that shines through, consistently. Doing it the right way means building high awareness without hitting oversaturation. Being in relevant media, yet not quoted everywhere you look.

    Being articulate, and ideally, quick off the mark

    Twitter is great for those who can come up with witty quips. There’s a lot to be said for being concise and quick of tongue (and typing fingers). But being able to write well in longer form is invaluable. There’s a lot of money (and profile building) to be had in speaking/MCing at events, but cultivating your own content today is so easy to do, you’d be foolish not to, be it regular columns, reviews, or your own blogs or books.

    On that note, I’m constantly dismayed at how many businesses in New Zealand fail at content marketing. Intellectually, I get it. They’re corporates. They don’t understand editorial.

    Ask yourself: Would I want to read this? Are we only ever talking about ourselves on [insert any social network of your choice] ? Does every blog post end with a sales pitch?

    If the answer to any of the above is no, then pass Go, do not collect $200, and start again.

    On another, slightly related tangent, the new Advertising Standard Authority rules here are interesting, particularly the guideline that people who are paid to tweet should mark their tweets with the hashtag #ad.

    I’ve done some sponsored tweets through Mylikes in the past on my blog Twitter account – tweets where you are paid per click, sometimes based on location.

    When that first began, those tweets (sent directly from their site using their Twitter interface system) used to be unmarked, but today I think they are automatically appended with (spon) at the end, and you don’t have the option to remove it.

    But what about tweets that are not strictly paid for? As part of my job I go to my fair share of PR events. At a recent lunch I instagrammed and tweeted pics of the lunch, and used their designated hashtag. I wasn’t compensated for that. I did it because the food was amazing and I wanted to share it of my own accord, and as they were sufficiently up with the play to have organised a hashtag, it was no trouble to use it. I would do the same if I was eating out on my own dime (I’m one of THOSE annoying instagram users), and I’d usually make the effort to @ the restaurant if they’re on Twitter.

    Or for example at TedX Auckland recently, I queued up for my free drink at the coffee stall, which was sponsored by Kordia. I tweeted a pic of my cup (complete with logo), because I was genuinely impressed with the freebie hot chocolate. Plus, events live and die by sponsorship and I figured I’d do my bit by helping plug one of the supporting companies.

    What’s your take on the commercialising of social media? Who do you admire for building a public profile from the ground up, and why?